The Read Between the Lines EBay Sales Technique

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Author: Tim Gilberg

Article source: http://www.sap-basis-abap.com/. Used with author's permission.

When someone first starts selling on eBay, it is drilled into every seller's head to list every possible bit of information into their eBay ad. This includes shipping, condition, color, terms, etc. While I do agree with this, I have also used this subtle sales technique to generate large volume sales outside of eBay. As it states, you put information in your eBay listing which will cause the customer to contact you with opportunities. This is not in violation of any eBay policy; no one is linking to an outside website, or referring any customer to such site. The ads just state what products will be sold on eBay, and a photo of the entire stock of that product is attached to the ad.

If you buy a large quantity of product, you do not want to flood the eBay site with many listings of the same product. This will decrease buyer urgency, and also bring down the final sales price. It is a supply and demand factor, using the "read between the lines" sales technique to overcome this.

For example, I have 200 laptop batteries for model a2000 laptop computers that I want to sell. In my eBay ad, I will show a picture of the whole stock of batteries ( or whatever product you have in large quantity, whether it is cables, dolls, tape guns, etc.). I will also note in my ebay ad that I will be listing these up for sale on eBay.

The standard eBay buyer will not read between the lines, because they are only looking for that 1 item right now. It is easy to sell large purchases to volume buyers not even registered on eBay, but who search through the ads for contacts for large lots of product. The batteries sell on average between $79-$89 on eBay, and I make approximately $40 on each battery

A potential customer can be emailed about quantity pricing. I have found eBay sales prices to be very near to wholesale, so you normally only have to drop at most 20% from the eBay sales price. With this technique you do not erode your single customer sales price, but you are still able to move a large volume of similar product quickly outside of eBay.

You will soon have a great list of contacts who know and trust you, and you won't even have to put up an eBay ad. You just email your past customers and let them know what you have in stock. This is a great way to cultivate these large repeat buyers. They feel safe contacting you because they can see you are reputable via your eBay feedback.

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