Auction Seller Guide To Success
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Author: Leroy Chan
Article source: http://www.macosx.com/. Used with author's permission.
When its time to clean-up around the house, some people have
a hard time deciding what to keep and what to throw out.
What they need is an incentive.
How about collecting cash from stuff that was collecting
You can do this by auctioning-off your unwanted or no longer
needed items on eBay. eBay is the largest online market
place of its kind. If you are considering this, then you
need to gain some basic knowledge of the listing process.
Here is a 10-item checklist to go over before you begin
1. Look at Other Seller Listings
Do a search for your item. See how other sellers list the
same or similar item. Take mental note of the category, the
title, the description, the photo and the pricing.
2. Choose the Most Appropriate Category
Make sure your item is in the most appropriate category.
Avoid placing it in a category where it doesn't belong.
List your item in the wrong category, and people looking for
your item will not find it. Let eBay suggest the category
for you, if you are unsure which category your item belongs.
3. Write an Accurate Title for Your Listing
Make it easy for buyers to find your item in a search by
writing a precise title of it. Be as exact and detailed as
possible so your item can show up in broad keyword searches
too. Avoid using hype words like "Best," "Great," or
"Fantastic." Putting these words in the title will not help
buyers find your item because they don't type in these types
of words in their searches.
4. Set Your Price Low
Entice your buyers by starting at a low price. Set a
reserve price in your listings so you don't have to sell it
when the auction ends at too low of a price for you to make
5. Give Plenty of Time for Your Auction
Let as many people as possible see your auction. Set the
duration for five or seven days so weekend buyers will have
a chance to bid on your item too.
6. Show a Photo of Your Item
Take a digital photo of your item and post it with your
listing. Let your buyers see what they are bidding on.
Allow the photo to help you sell it. Having to see
something first before you buy it is only natural. Apply
this same principle to online auctions. Buying a digital
camera is a good investment these days and instructions on
loading pictures up to the eBay site are simple enough that
there really is no excuse not to have a picture.
7. Give Buyers Plenty of Payment Options
Make it easy for the buyer to pay. Providing as many
payment options as available is better. Place in your item
listing your own merchant account or credit card processor
information. Sign up with Paypal if you don't have your own
merchant account. Let buyers pay by check or money order if
you don't provide payment through Paypal or credit cards.
Including all payment options leaves no buyers behind.
8. Be Clear on Shipping and Handling Information
Avoid troubles or negative seller feedback by stating
upfront your shipping costs. Mention this clearly in your
listing. Include your return policy.
9. Give Contact Information
Gain the buyer's trust by freely stating your contact
information. List your email, phone number or mailing
10. Keep on Testing
Review the auctions that have ended. Learn from the wins
and losses. Try changing the category, title, description
or price if it didn't sell. Testing the individual elements
in the auction process is critical to your goal of becoming
a successful auction seller.
(c) Leroy Chan - All Rights reserved Discover the "Insider Tricks" to making money on eBay. Visit Leroy Chan's site, Auction Seller Guide to receive a free 12-part auction selling course.